Frudia is a Korean company that was born more than 30 years ago, fruit is the basic ingredient of all its lines and its name contains this philosophy since it is a combination of 'fruit' and 'dia', which means “through” in Greek.

The idea came to the founder during a trip to Alsace where 100% pure jam was sold and he observed that the hands of those who made these jams were particularly smooth and wrinkle-free .

Over the years this small observation led to in-depth research on the cosmetic properties of fruit and above all on how to extract nutrients from fruit without deteriorating and losing them during the process. The solution was a low-temperature extraction process that allows the active ingredients to be kept intact. Furthermore, all Frudia products are free of harmful ingredients, do not contain parabens, silicones, mineral oils, sulphates, benzophenone and dyes.

The result is natural products, delicate, at very competitive prices, suitable for all needs and all skins.

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