Beauty of Joseon is a brand that combines tradition and innovation. The Beauty of Joseon products are in fact made using the ingredients and preparations mentioned in the "Kyuhab Chongseo". This was a guide compiled for women during the Joseon Dynasty (1392 - 1897) which focused on skin care with the goal of beautiful, clean and pure skin. Beauty of Joseon represents and updates the “Hanbang” or the ancient and traditional Korean ritual for skin care, reinterpreting the immutable beauty and traditional methods of nature in a modern way.
Beauty of Joseon is a natural cosmetics brand, cruelty-free but not 100% vegan, which means that some contain ingredients of animal origin.