The Purito brand was born in 2012, when Korean cosmetics began to become a trend in global level. The company was born with a very specific philosophy: to look at the essential. To ban aggressive marketing, single-use products or products with captivating packaging that raise costs, the focus is on raw materials, strictly natural and certified, and on reliable and effective formulations that bring improvements. The products are cruelty free and are formulated without substances that are harmful to humans or the environment. Because healthy skin is glowing skin!